Competition can be fierce. A strong brand that resonates with your community is vital to your success. We kick things off by diving deep into creating a killer brand identity that truly represents your salon's personality. We dive into your UPS, carrying your brand throughout the entire customer experience. We discuss what it takes to acquire new customers, retain existing customers and increase referrals. Brand Identity is created, website is designed, marketing direction defined.

Learn how to create systems, procedures, and policies that strengthen your vision and culture. Creating effective policies and procedures is vital to ensure consistency, minimize errors, and maintain a high standard of service. We will guide salon owners in developing comprehensive policies that cover various aspects of operations, such as appointment booking, customer service protocols, inventory management, and cash flow procedures. Policies and Procedures are created to fuel the salons eco system.

Learn how to grow your sales and grow your staff’s books. Using systems like Key Performance Indicators, strategic goals and targets you will elevate your sales and grow your people into being fully booked stylists. We will explore setting your menu and prices, chair/hour profitability, inventory management, commissions, systems, procedures and more. Elevate your sales using the three “R”’s, KPI”S and strong brand procedures.

Learn how to construct and lead a harmonious team. Build confidence within yourself, and you’ll instill confidence in your staff and investors. Lead with passion, knowledge and control. We visit your pricing structure, planning and forecasting, reading your financial statements and more. Gain control and become the leader you want to be.